It’s a good idea to keep an eye on your public image to ensure your customers don’t become bored of it. Even the best logos in the world need a little freshen up every now and then and every business should be changing their marketing materials regularly to keep them fresh and current. What is your shop window like? Whether it’s online or physical shop, has it become outdated? Why not consider creating a bit of PR around your brand by searching for a story in your business, maybe you have a new product launching, maybe you’ve overcome personal struggles – either way it won’t hurt to write a few press releases and send them to the media.