Your brand is your most important advert, it’s the shop window into your business and it’s the most powerful tool you have to attract new business and customers. This is true for every business whether a global empire, a charity or a new business start-up, yet why do so many businesses get it wrong? It makes me scream with frustration to see a great product combined with a poor brand.
We all know Apple, Coca-Cola, Tesco, HSBC but what magic do they hold over us? Well, it’s something you can have, too. Ok, so you have to invest in branding, but it doesn’t mean you have to spend millions either.
Here are the 5 most important pointers to consider to truly create a good looking brand: