Is there a right time and wrong time to market your business? Health clubs, fitness coaches and diet gurus will all blast January whereas garden centres will obviously have a big push in summer. My question to you is – when should you be marketing your business? Are you missing a golden opportunity?
Think about when your ideal customer may be needing your service – whether they know it or not and plan carefully what you want to say and how you want to say it. The best marketing campaigns come out planning sessions undertaken at the right time; it’s no use throwing together an advert and hoping for the best. What will really benefit you is sitting down way in advance of when your campaign is due and pulling apart your brand, your customers and defining your unique offer.
If you would like to talk to us about your marketing campaigns we would be delighted to meet with you to share some ideas.